Callie Himsl

Hello friend, I turn world-changing ideas into workable, profitable, beautifully branded realities. Think of me as your strategic sidekick, your friend who who brings clarity, creativity, and a touch of global grit to everything we build together.

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Testimonials

Passionate • Collaborative • Partner

• Passionate • Collaborative • Partner •

“Callie is a passionate creative. She has the incredible ability to collaborate with other creatives and visionaries, she seamlessly listens to the vision of others and offers her perspective and expertise to elevate the end result. I have had the honor of working alongside of her several times and each time I leave inspired and ready to create. She is a true partner in the social business process as well as a thoughtful and intentional individual.”

-J.E. | Business Owner

"Callie has been absolutely wonderful to work with. She knows her stuff and asks great thought provoking questions, and really captures the essence and vision of the business. She truly loves what she does and cares about the client, and it shows. Callie is quick to respond to e-mails and timely on deadlines. I could not imagine starting a business with any other consultant besides Callie. She’s the best!"

-A.D. | Business Owner

VISION TO IMPACT

Co-Founder 501(c)3 & In-Country Director

Papillon Marketplace, Port-au-Prince, Haiti

Papillon Marketplace is a social enterprise in Haiti employing 250 men and women through the exporting of artisan goods. During my 6 years in leadership the company grew over 500% in annual sales. Papillon’s products and mission have been featured multiple times by Vogue, Oprah, DKNY, GAP, and Refinery 29.

Director of Operations serving on executive team for over 250 employees and seven departments
Created and maintained ethical fashion marketing by building brand identity and integrity
Managed all social media chanels, growing audience engagment and cultivating leads and sales
Designed and launched e-commerce helping to grow the company’s annual sales by 500% since 2013
Developed and maintained client relations with high-profile groups and individuals such as The Clinton Foundation, Vogue, West Elm, and American Chamber of Commerce
Performed sales through identifying potential clients, international trade shows and developing customer and public relations
Facilitate Visas, and international travel for employees
Featured presenter in international conferences, fundraisers, and speaking engagements
Organized and managed high-level visits and events, overseeing planning, logistics, and execution for senior officials and high-profile guests.

WEBSITE

Director of Development & Communications

La Pointe Foundation, La Pointe, Haiti

Established in 2016, La Pointe Foundation empowering local communities through positive, sustainable change within the three pillars of; healthcare, education, and entrepreneurship.

Facilitate communications and projects between donors and local staff, building trust, and creating sustainability
Oversee all marketing and social media including content creation, overseeing videography and photography, and building and creating overall brand
Creation and hosting of The Point Podcast; examining the pursuits of social justice
Established donor base and facilitate the implementation of a year-round fundraising programs

The BRC is a membership based, thought leadership peer forum, dedicated to its members and Chief Risk Officers. We are a trusted place for the exchange of ideas, best practices, and topics of interest.

Webinar Management; tech set up, speaker liason, script writing, promotions
Membership Development
LinkedIn Management
Website Design & Maintenance
Administrative Support Creation and oversight of all marketing and communications digital, website,
print and social
Analyze communication performance metrics to refine strategies to support
goals
Manage client and member relations through direct and digital communications
Oversight of webinars and conferences; creation of scripts, promotions, tech
management, and speaker outreach
Manage LinkedIn advertising campaigns, content creation, and outreach to grow brand awareness and grow audience and membership
Event Planning & Partnerships: Collaborated with corporations, law firms, and peer organizations to plan and execute co-hosted events and programs across the United States, managing coordination, logistics, promotion, and stakeholder alignment.

As a contract consultant for Tying Vines, I led comprehensive marketing and communications initiatives that significantly expanded brand visibility, donor engagement, and organizational impact. Key contributions included:

Led comprehensive marketing and communications strategy to expand brand visibility, deepen donor engagement, and strengthen organizational credibility.
Developed and executed fundraising support and donor communications, including campaign messaging, email appeals, storytelling assets, and donor-facing materials.
Provided web strategy, content development, and ongoing website support, ensuring clear messaging, strong UX, and alignment with organizational goals.
Managed social media strategy and content creation, growing audience engagement through consistent storytelling and mission-driven messaging.
Designed and implemented email marketing and automation workflows to nurture donors, supporters, and partners, improving engagement and retention.
Created thought leadership and long-form content, including blogs, newsletters, and impact stories that elevated the organization’s voice and expertise.
Supported strategic planning and integrated campaign execution, aligning communications with fundraising goals, seasonal initiatives, and organizational priorities.
Led the planning, writing, and design of the Annual Report, translating impact data into compelling narratives for donors and stakeholders.
Assisted in the planning and facilitation of fundraising events and galas, supporting event messaging, promotional materials, donor engagement strategies, and post-event follow-up communications.

WEBSITE

Director of Communications

Board Risk Committee, New Mexico

WEBSITE

Senior Communications Consultant

Tying Vines, Houston, TX

WEBSITE

Director of Marketing & Business Development

Work Of Worth, Houston, TX

Work of Worth partners with artisans and ethical producers around the world to create dignified, sustainable livelihoods. Through fair-trade products, strategic brand growth, and mission-driven storytelling, we help bring handcrafted goods to global markets while empowering communities.

Drive business growth by blending marketing expertise with strategic development initiatives.
Lead integrated marketing campaigns across digital, social, and traditional channels to boost brand visibility and audience reach.
Align storytelling with business strategy to deepen customer engagement and strengthen brand loyalty.
Cultivate and manage wholesale and retail partnerships, creating new revenue opportunities and expanding market presence.
Oversee e-commerce, content creation, and promotional strategies that support both sales and mission awareness.
Use data-driven insights to optimize campaigns, refine messaging, and increase ROI across marketing channels.
Build and maintain strategic relationships that support long-term organizational goals and expand the brand’s influence.
Ensure marketing efforts directly advance Work of Worth’s mission of ethically made, globally sourced goods that empower artisans.