CEDAR & CYPRESS

This fair-trade accessory brand was in need of a branding overhaul and elevation. With the majority of products made in Haiti, our approach was to bring together both traditional elements and modern flair to give it the chic and premium look it deserves.

SCOPE OF WORK

  • Creative Director

  • Strategic Marketing Plan

  • Brand Elevation

  • Photography Director (Photography by Lauren Neal)

  • Packaging Design

  • Data Analysis

THE INSPIRATION

BRAND ELEVATION

OLD LOGO

NEW LOGO

OLD BRANDING

NEW BRANDING

“Callie is one of the most thoughtful, creative and compassionate people I have ever had the pleasure of working with and knowing. Callie brings a sense of "realness" to any room she encounters and she cares deeply about the work she produces and the people she produces it for. The kind of passion that Callie possesses is unmatched. I would recommend her to anyone.”